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Ralph Oliva

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    • Strategic Brand Management
      • Integrated Market Communications
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Strategic Brand Management

Please download the required files by clicking on the links below.

Syllabus: 
02-MKTG 532 FALL2012-Syllabus9-30-12.doc
Objectives: 
01-Brand-WhatsInItForMe-Objectives10-7-12.doc
Assignments: 
03-Brand-Assignments-Grading-10-7-12.doc
04A-BrandCaseOverview-BrandScapeDatesAssignments10-26-12.doc
Lectures: 
01-HNDTS-BrandIntro9-30-12forMonday10-22-12.ppt
02-HNDTS-BrandDefsConcepts10-15-12forWed10-24-12.ppt
03-HNDTS-BrandBrandScape10-23-12forMon10-29-12.ppt
04N-HNDTS--Positioning10-15-12forWed10-31-12.ppt
05-HNDTS-BrandEquity-Audience-10-31-12forMon11-5-12.ppt
06A-HNDTS-DrivingBuildingBrandEquity-11-4-12forWed11-7-12.ppt
07-HNDTS-BrandElements-11-8-12forMon11-12-12.ppt
08-HNDTS-BrandArchtectureSpectrum-11-12-12forWed11-14-12.ppt
09-HNDTS-BrandKnow-Measurment11-26-12forMon11-26-12.ppt
10-HNDTS-TrackingCBBEQuant11-23-12forWed11-28-12.ppt
11-HNDTS-BAV-Designing Brand Strategies12-2-12forMon12-3-12.ppt
12s-HNDTS-ManagingBrandsOverTime-Extensions12-3-12forWed12-5-12.ppt
13-HNDTS-MangingBrandsOverGeography-Wrap12-10-12forMon12-10-12.ppt
00-Brand-CoursePackContents10-7-12.doc
04-BrandCaseOverview-BrandScape-SignupSheet-10-7-12.doc

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