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Ralph Oliva
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Strategic Brand Management
Integrated Market Communications
Exec MBA Course - IMC/Brand
B-to-B Marketing
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Integrated Market Communication
Please download the required files by clicking on the links below.
Syllabus:
imc_syllabus.doc
Objectives:
02-overviewobjassgtswiifm-mktg534-301-12.doc
Lectures:
01-HNDTS-ISC-Intro-1-3-13forMon1-7-13.ppt
02BB-IIHNDTS_Specnnn-ISCProcessStep1-1-9.ppt
03A-HNDTS-ISCStep2-SchultzExtraAudienceS.ppt
04A-HNDTS-ISCStep4EstablishObjectives-St.ppt
05-HNDTS-ISCStep4BehTmlne1-18-13forWed1-.ppt
06A-HNDTS-ISCStep5ValPropMessages1-18-13.ppt
07A-HNDTS-SpecISCStep5Messages1-26-13for.ppt
07B-HNDTSSpecShortISC-Step6-SelectOrchMe.ppt
08-HNDTS_SpecShortISC-Step6-SelectOrchMe.ppt
09-HNDTS-ISCStep7Budget-ExecutionPlan12-.ppt
11-ISC-Summary-KeyCharts2-19-13.ppt
