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Ralph Oliva

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B-to-B Marketing

Please download the required files by clicking on the links below.

Syllabus: 
Syllabus_MKTG_533_ver_30_June_2012.docx
Lectures: 
01-B2B-HNDTS-Intro-Oliva8-23-12for8-27-12.ppt
02-B2B-HNDTS-ValueOliva8-28-12-for8-29-12.ppt
03-04_B2B_HO_Customer_Value_26_August_20.ppt
05-Organizational_Buying_Behavior_and_Ne.pptx
07-_HNDTS-OLIVA-B2B_HO_Org_Buying__CustomeMgt9-8-12.ppt
08-09__B2B__Seg_Targeting_7_Sept_2012__H.ppt
10-HNDTS-B2B11ChannelsSelectConstructOliva9-25-12for9-26-12.ppt
11-B2BF12-HNDTS-ChannelsAssembleManageOliva9-28-12for10-1-12.ppt
12-HNDTS-ManagingTheMktg-SalesInterface9-26-12.ppt
13fHNDTS-B2B-Wrap Up 27 Sept 2012Oliva9-27-12.ppt
Mktg_533_Playbook_2012__June_30_2012.docx
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